06/27/2025

The Community Imperative

Why associations must act now

In a world flooded with choices and distractions, belonging is the ultimate differentiator. Associations that treat community-building not as an initiative, but as a strategic function, will be the ones that thrive.

Associations often describe themselves as communities — but in practice, many fall short. Too many are structured around transactions, not relationships; programs, not people. Yet, the potential is enormous. When designed intentionally, associations can become powerful, enduring communities that create mutual value for members and the organization alike.

This article — the first in a series — explores why associations must make community-building a top priority, supported by research, real-world examples and actionable strategies.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.