06/30/2025

Types of Association Communities and Their Strategic Value

Selecting the right community model is key to advancing your organization’s goals

This is the second article in our Community Management Series. In the first piece, we explored the urgent need for associations to make community-building a top priority.

Not all communities are created equal. As associations look to build deeper, more durable relationships with their members, it's critical to recognize that different types of communities serve different purposes.

Whether your goal is to increase engagement, grow non-dues revenue, advance your field or drive advocacy, the type of community you create must align with your strategic objectives.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.