07/01/2025

Consumers Distrust Influencers More than Advertising

A new report from the National Advertising Division reveals the trust gap

Consumers distrust influencer marketing more than advertising, according to a report from the National Advertising Division (NAD) of BBB National Programs.

NAD's report is based on a survey of 3,700 consumers aged 18 to 65 conducted with The Benchmark Company. NAD commissioned the report after seeing an uptick in cases where influencers don’t properly disclose a brand, a violation of the FTC endorsement and testimonials guidelines.

NAD is a nonprofit organization that oversees influencer marketing’s self-regulated practices for disclosing advertising partnerships. NAD has revealed several notable cases where influencers including Kevin Hart did not properly disclose ads for JPMorgan Chase and Fabletics. Hart voluntarily agreed to add proper disclosures to ads for both companies after NAD reviewed his posts.

Please select this link to read the complete article from AdWeek.