08/02/2025

Reddit Wants to Replace Google as the Internet’s Top Search Engine

Investors are all In, too

Reddit is already one of the most visited social media sites on the internet. Now the company is looking to parlay that popularity into search engine dominance.

"The world and the Internet are rapidly changing, and I believe Reddit has a once-in-a-generation opportunity," said CEO Steve Huffman on an earnings call Thursday.

Reddit, Huffman added, has seen its search function used by over 70 million users per week. And a growing number of people outside of the site affix Reddit to their search query when using Google (either by just including the word “Reddit” to whatever they’re looking for or using the site:reddit.com parameter). That’s leading the company to focus more on its own search tools, with plans to make them a much more visible part of the Reddit experience.

Please select this link to read the complete article from Inc.