Complete Story
09/08/2025
Never Negotiate Naked
The most successful negotiators are not born—they are prepared
We have all been there: A big negotiation is coming up, and you feel the pressure to be prepared; however, you are unsure exactly where to start. It is a familiar cry for help, and the good news is that there is extensive research on the topic. Using that research, we have developed a powerful framework to prepare you for any negotiation.
To help you remember, we call it the S-O-S framework, for Self-Assessment, Other Party Assessment and Situation Assessment. By preparing in all three areas, you maximize your chances of success and enter any negotiation with confidence.
Self-assessment: Know Yourself
Most people think of negotiation as a conversation, but research consistently shows that 80 percent of your success is in the preparation. The better prepared you are, the better your outcome will be.
Please select this link to read the complete article from Psychology Today.