09/04/2025

Using Data to Improve Fundraising Strategy

Here are the KPIs to examine

From donor retention to event attendance, key performance indicators (KPIs) reveal what really drives fundraising success. Learn which metrics to track and how to turn insights into meaningful actions.

When it comes to raising non-dues revenue for associations, a strong data-backed strategy can mean the difference between consistent growth and disappointing stagnation. Yet many fundraisers still operate without a clear understanding of which metrics truly reflect their performance.

Key performance indicators (KPIs) provide a framework for measuring the health of your fundraising efforts. By tracking the right ones, associations can pinpoint areas for improvement, forecast with confidence and make better tactical decisions. Whether you are new to data-driven fundraising or looking to refine your current efforts, this article will highlight let’s discover the most impactful fundraising KPIs for associations—and provide practical and tips for tracking them effectively.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.