10/07/2025

Build Your Company Culture on Meaningful Rituals

Organizations that focus on developing ritual behavior will improve their culture

Alain Hunkins, CEO of Hunkins Leadership Group, has spent his life teaching leadership. It is his business. He know leadership. That means he also knows people. Supply chains, they say, are said to be about people. While processes are important, it is the people that drive supply chains.

Hunkins gave a presentation on leadership at the ASCM CHAINge conference in Columbus, Ohio, and the room was packed with attendees. In an industry increasingly dominated by metrics and technology, Hunkins offered his version of the key to success—people.

"Supply chain is the people business," he said. "We've got process; we've got systems; we've got procedures [but] the only thing that makes it work is people."

Please select this link to read the complete article from Supply Chain Management.