10/08/2025

Eight Definitive Reads to Cut through Generative AI Confusion

Learn how to navigate the what, where, when and why of GenAI

As Generative AI becomes more capable, it becomes more potentially valuable to both organizations and each of us individually. And yet how to best use large language models and the GenAI tools based on them continues to be a puzzle.

Despite its ubiquity, generative AI is still young. So, it's no surprise that many leaders are struggling with important questions about using the tools efficiently, responsibly and skeptically. The questions are significant: Can we trust it? What should our strategy be in deploying it and scaling success? Who should be using it? How will we measure its ROI? When should we use other types of AI, like machine learning, instead?

MIT Sloan Management Review authors on this topic — including academics, researchers and practitioners — are reporting from the front lines about the best GenAI questions to ask and how to think about answering them.

Please select this link to read the complete article from MIT Sloan Management Review.