10/17/2025

You’re Asking the Wrong AI Questions

Instead, start here

Artificial intelligence (AI) is breaking into every corner of business, but most leaders are making the same mistake: treating it like a technology upgrade instead of a massive structural shift. Using AI isn't just about speed or automation. It’s about rethinking where value comes from, and how work gets done.

AI is a radical way to reimagine growth, all by rebalancing labor, capital and energy. With fewer workers available and capital investments under tighter scrutiny, AI can unlock new sources of productivity, transforming rigid cost centers into fluid, digitally driven operations that enable businesses to do more with less.

Consider Procter & Gamble's approach. At one of its Berlin facilities, P&G integrated a system of AI-powered sensors into its production lines, allowing quality to be monitored continuously instead of in batches. This not only improves the output and reduces waste, but it also frees employees to carry out less repetitive, higher-value labor. AI converted a cost center into a profit engine by freeing labor and resources to do more productive work.

Please select this link to read the complete article from Chief Executive.