Complete Story
10/20/2025
Assume the Best for Effective Communication
In our daily interactions, it's all too easy to jump to conclusions
Since I have been in my own business for more than 20 years, I have had a few instances of losing contact with clients or potential clients or being "ghosted" as we say today. I’ve learned not to take it personally as it generally works out fine.
But about 10 years ago I had a new client, who I'll call "Diana," at a Fortune 500 company. She accepted a proposal for a series of training workshops with leaders around the country that would start within a month. She said she loved my approach and was excited about me working with her leaders. We sent her my contract. Then Diana ghosted me. Multiple emails and voicemails went unanswered.
It had me assuming the worst: Did she change her mind? Why wouldn't she let me know? I've got to start preparing for these sessions. How can she be so rude!? This is so unprofessional!
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