The 2023 Association Trends study by Community Brands shows that help with career advancement and job opportunities rank as top priorities among benefits for members, especially for those in the early and middle stages of their careers.
But there are gaps when you compare how important these career benefits are to members with how important association professionals (“pros” in the graph below) think they are to members. The data suggests that associations greatly underestimate the value of career assistance to members.
What can you do with this data about what members want? Let’s look at how you can bridge gaps in member value by offering career-related resources.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.