03/20/2025

Unlocking AI’s Potential in Associations

Consider these lessons from AWTC's conference

I recently had the pleasure of attending the Association Women Technology Champions (AWTC) Advance conference — an always inspiring event — where I participated in the artificial intelligence panel. It was a joy to take part in this group, which brought together the best minds in the industry and fostered conversations both thoughtful and impactful. On the panel, we dove into how associations can harness AI to tackle challenges, improve member experiences and drive innovation. Here are some key insights from our discussion.

The Foundation for AI Success

AI is a powerful tool, but it needs the right foundation to deliver value. As we discussed on the panel, associations should focus on these critical elements:

1. Clean, organized data: Without quality data, even the most advanced AI solutions cannot function effectively. Start with strong data management practices.
2. Subject matter expertise: AI thrives when paired with human expertise to contextualize insights and provide direction.
3. Clear goals and alignment: Well-defined objectives ensure that AI initiatives stay focused and deliver measurable results.

A culture of innovation is equally important. Associations should invest in learning, celebrate progress, and showcase AI success stories to drive excitement and buy-in.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.