Why do people join associations? And, just as importantly, why do they stay?
For decades, associations have offered access to knowledge, community and opportunity. However, as member expectations shift, so must the strategies used to attract and retain them. For organizations rethinking how to engage members, behavioral science offers some of the most powerful insights.
The decision to join an association is often rational and emotional. It can even be aspirational.
Please select this link to read the complete article from Boardroom.