As digital learning offerings continue to expand, associations must position themselves as premier providers of structured, expert-led education.
Modern day learning happens anytime, anywhere. Your members have endless ways to acquire knowledge — whether it's through videos, podcasts, online courses, newsletters or even social media. This shift in how professionals consume education means associations must adapt to remain the go-to source for learning. A strong learning strategy isn't just a nice-to-have — it's essential for member engagement, retention and revenue growth.
Platforms like YouTube, LinkedIn Learning and Coursera have made knowledge widely accessible. LinkedIn Learning offers tens of thousands of courses and leverages user data — built off information shared in LinkedIn profiles, posts and contact lists — to offer learners personalized learning plans with courses tailored to their goals.
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