Generative AI (Gen AI) is transforming the way organizations operate, offering unprecedented opportunities to enhance services, streamline operations and deliver value. For associations, the implications are profound—improving member experiences, automating routine tasks and advancing the professions they represent. Yet alongside this promise lies a challenge: the anxiety and uncertainty Gen AI introduces among staff, volunteers and even members.
How associations address this anxiety can determine whether they thrive in the Gen AI era or face resistance and disengagement. Courageous leadership that embraces open dialogue—structured, intentional and empathetic—is essential to navigating this transformation.
In associations, anxiety about Gen AI often extends beyond the internal staff. Volunteers, chapter leaders, and members may worry about how these technologies will impact their roles or reshape their expectations. Staff might question whether their expertise is still valued, while members could fear that AI-driven changes signal a shift away from the personal connections they rely on from their association.
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