According to the Data Literacy Project, 76 percent of key business decision-makers aren't confident in their ability to read, work with, analyze and argue with data. For associations, this confidence gap creates a critical challenge between having data and actually using it to drive meaningful business decisions. The challenge isn't just about technology — it’s about transforming organizational culture to embrace data as a strategic asset.
This insight emerged from the recent Data Analytics Network webinar, "Bridging the Data Literacy Gap," where a panel of association professionals discussed the pitfalls of poor data practices and the opportunities of getting data literacy right, featuring Tori Miller Liu, MBA, CIP, FASAE, CAE, of the Association for Intelligent Information Management; Reeda Kindred of the National Association of Mutual Insurance Companies; Wes Trochlil of Effective Database Management and Justin Scott, Ph.D., CAE, of the Metals Service Center Institute.
Data literacy encompasses the ability to comprehend, analyze, evaluate, use and communicate data effectively. But for associations managing complex member relationships and diverse content streams, this definition needs expansion. Data literacy is not just about having access to data; it is about empowering individuals at all levels of an organization to work with data confidently and competently.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.